SENIOR FREELANCE ARTWORKER, RETOUCHER & DESIGNER
FOR KEY ART, PACKAGING AND CAMPAIGN ROLLOUTS
Mario Galaxy | Pizza Box
Created promotional packaging for the Super Mario Bros. Movie, combining the film's vibrant visual style with a format designed to appeal to pizza-loving gamers across the German market.
Boots | Packaging Artwork
Working across a variety of Boots beauty and promotional products, I produced packaging artwork requiring specialist print finishes including foils, spot colours, embossing and die-cut elements. Projects demanded meticulous attention to detail to ensure every pack was both visually striking and production-ready.
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McDonalds | Uno | Anime
Working from the original character illustrations, I adapted the artwork for a family audience while creating bespoke visual effects to represent each character's unique abilities. The challenge was to retain the energy and personality of the source material
while ensuring it remained suitable for a global promotional campaign.
Digital Illustration | Walking View Master - Illustrator
Experimenting with live text effects and typography, while taking the opportunity to illustrate one of my favourite childhood toys.
Digital Illustration | Dorking Butchery/Surrey Cook Book, Guide To Steak - Procreate
Commissioned by Dorking Butchery to create a series of illustrated in-store information cards, which were later featured in the Surrey Cook Book.
Digital Illustration | Dorking Butchery, Meat Joints - Procreate
Following the success of the original project, I was commissioned to illustrate a range of meat cuts for use across digital channels and in-store information materials.
Digital Illustration | The Shining - Illustrator & Photoshop
One of my favourite films. Illustrator linework and Photoshop watercolour techniques charting Jack Nicholson's gradual descent into madness in The Shining.
I still think this would make a great Father's Day card.
Digital Illustration | Trio - Procreate
"Trio, Trio, I want a Trio and I want one now." A Procreate illustration inspired by Bob Godfrey's unforgettable TV advert from the 1980s.
Packaging | Disney Infinity
As European Creative Manager for Disney Video Games, I oversaw the production and development of packaging across the
Disney Infinity franchise. This included hundreds of unique figures, games and playsets, requiring careful brand management, production accuracy and consistency across a rapidly expanding product range.
Packaging | Video Games
A small selection of video game packaging projects created throughout my career as a Designer, Artworker and Creative Manager, spanning multiple genres, platforms and international release
Asset Retouching | My Little Pony, Seasonal Outfits
Marketing campaigns often require fresh content long before new character assets become available. Using a combination of stock photography, digital painting and retouching techniques, I created seasonal costume variations that allowed existing assets to be repurposed for Halloween, Christmas and other promotional campaigns.
Winter Costumes
Halloween Costumes
Asset Retouching | PJ Masks, Seasonal Costumes
I'd be given specific Halloween costumes that I had to paint onto each character.
Disney Comms
Working within one of the world's most recognised entertainment companies, I created internal and external communications across Disney, Pixar, Marvel and Lucasfilm brands. Projects ranged from special screening invitations and promotional materials to themed restaurant campaigns,
all requiring careful brand stewardship and consistent execution across print and digital channels.
Artwork & Design | Violet Nights Records
Creating vinyl packaging, promotional artwork and marketing materials for an up-and-coming Drum & Bass label. From record sleeves and limited-edition releases to event graphics and social content, the aim was to build a distinctive and recognisable visual identity across every touchpoint.
Setfords
Design and artwork for a range of corporate brochures and marketing materials, balancing clear communication with a professional and consistent brand presentation.
Artwork & Design | Craft Beer Badge
The client requested a pump clip design for their new beer, Return Of The Mac. Inspired by Mark Morrison's iconic album artwork, the design incorporates references to both the original cover and his unmistakable hairstyle. Illustrated and painted in Procreate. (A little hip-hoppy, perhaps.)
Digital Painting | Laon, France - Procreate
Definitely one of the strangest places I've stayed, but also one of the most rewarding subjects to sketch. A digital painting of Maison Séraphine in Laon, France.
Digital Painting | South Africa - Procreate
A collection of digital paintings inspired by my travels along
South Africa's Garden Route.
Digital Painting | The Old House - Procreate
A digital painting of The Old House in Dorking.
Key Art Creation | PJ Masks
We had final character assets, but no environments. Using unfinished concept renders, sketches and elements from earlier episodes, I rebuilt the missing scenes to create the final key art for the series.
Key Art Creation | Disney's Mary Poppins
Movie poster created for the re-release of Disney's Mary Poppins, combining restored artwork scans from the original
1964 release with a contemporary layout designed for modern audiences.
Key Art Creation | Ricky Zoom.
I was asked to create key art for Ricky Zoom before final production assets were available....
... I was asked to create key art for Ricky Zoom before final production assets were available.
So I rebuilt the environment in Illustrator...
... before adding lighting, atmosphere and effects in Photoshop to create the final campaign imagery.
The layout changed over time, but here are the final Landscape and Portrait images.
So I built the track in Illustrator...
Key Art Creation | Plunge
Key art created for an award-winning independent short film and a personal homage to Saul Bass. With no assets, no photography, just four keywords and a one-day deadline, the challenge was to create a striking visual identity from almost nothing.
Traditional Illustration | Rhino
From back when I had a little more spare time. Drawn in 3B pencil on A2 200gsm paper... and requiring a lot of patience.
Traditional Illustration | Wallace and Gromit
A pencil sketch of everyone's favourite inventor and his long-suffering dog, drawn during my freelancing days at Feref.
Traditional Illustration | The Reptile
Pen on card, with paint splatters applied using an old toothbrush. The typography was added later, once computers had been invented.
Traditional Illustration | The Plague of the Zombies
I''ve always had a soft spot for zombies. This film terrified me as a child. Watching it again recently, it's become more charming than frightening. Ink on card.
Traditional Illustration | The Nun
At night, when everyone else is in bed, I sometimes leave drawings on our kitchen blackboard.
Technical Drawing | Old Toys - Illustrator
Blueprint style technical drawings of some of my favourite childhood toys.
Logo Design | Bolt, Animated logo
This was a fascinating project for a video game company. The challenge was to create a distinctive identity while avoiding both the obvious lightning-bolt clichés and the many existing BOLT logos already in the market. Although the project was never green-lit,
it remains one of the most enjoyable branding projects I've worked on.
Logo Design | Disney+
One of my final logo concepts created during the development of Disney's subscription streaming platform, then known internally as Disney Horizon, before it launched globally as Disney+.
Logo Design | The Salt Box
Logo design for an award-winning Surrey-based catering company specialising in outdoor cooking and crafts, using local produce and seasonal ingredients.
Logo Design | The English Wine Consultancy
A selection of final logo concepts developed for The English Wine Consultancy, exploring different approaches to heritage, provenance and premium positioning.
Logo Design | Bradley Dyer, The Malt Yard
Whilst working at Bradley Dyer, I developed logo concepts for The Malt Yard, a residential redevelopment of the former Horlicks factory. The challenge was to create an identity that acknowledged the site's industrial heritage
while supporting its new purpose as a contemporary living space.
Branding | Trouvahouse
Logo design and branding for Trouvahouse, a start-up described as "a new type of estate agency". The identity was developed to feel approachable, modern and distinct from the more traditional visual language often associated with the property sector.
Branding | Parents In Need
Brand identity refresh for a charity supporting children with disabilities. The aim was to create a clearer, more approachable visual identity that reflected the organisation's warmth, positivity and community focus..
Old logo
New design
Concept Art | Disney, Marvel Collector's Editions
A digital paint-splatter concept developed as part of a packaging refresh for Marvel Collector's Editions, creating a dynamic visual style without relying on character photography.
(And a clever way to avoid paying talent royalties.)
